Anatomy of a Launch · eight weeks · €10,000

Your developers will get €15,000 to €20,000 to build the product. Nobody is being paid to find out whether anyone wants it.

Eight weeks, carried by me: your idea in front of real buyers, and a verdict on who pays, before the build money is spent. Fixed price. Two founders at a time.

APPLY

TWO KINDS OF PEOPLE PAY FOR THIS

If you already run a business

You have a company that works, an idea on the side, and no time to run a second one.
The last consultant needed briefing, produced a deck, and asked questions you had no time to answer.
You want someone who arrives with a draft and carries the work. A peer, someone who has run companies himself.

If you are still employed

You have a senior job, savings, and an idea that will not go away.
You do not want to resign on a hunch, and you do not want to be sold to.
You want a senior person beside you, credentials your world recognises, and the truth before you hand in your notice.

If you have not found the money for the build yet, this is not your page. Start with a coaching hour at €200, or apply to the Startup Club Skopje incubator, three months, no fee on their page. I sat on its jury in December 2025.

EVERY CHAIR IN THE ROOM

Startup advice usually comes from one chair. You get four, in the same person, on the same call.

since 2008

Founder

First company at 21, started with €3,000, half of it a bank loan. It lost money every year I ran it. BizzBee Solutions since 2015, 600+ B2B engagements.

since 2024

Investor

Seven companies, from a barcode SDK in Bulgaria to a menu app in Australia. Two of them pay me in equity for my time.

December 2025

Jury

Thirty ideas pitched in one day at StartUp Club Skopje, fifteen into incubation. On the board of the YES incubator, where my first company started, since 2021.

2025

Academic

Taught Entrepreneurship at UACS in 2025. MSc in Entrepreneurship, Executive MBA from the University of Sheffield, DBA at UACS on AI and automation in SMEs. Certified Management Consultant.

I have started companies with my own money, invested in other people’s, and judged thirty ideas in one afternoon. I know what a good one looks like from every chair, and I know what a wrong one costs, because I have paid for one. Give me eight weeks. I will put your idea in front of real buyers, and you will know.

Only the people who pay count.

Not the likes, not the survey, not the friends who said they would buy. From week three your idea is in front of real buyers with real ads, and by week five I can tell you, per audience, what one interested buyer costs and whether anyone moved.

If nobody has moved by week five, we stop, and I do not invoice the last third.

WHAT ELSE YOU COULD DO WITH €10,000

Five things people buy instead. Their prices are from their own pages, opened on 16 September 2026, linked so you can check. The last column is the honest one.

Option	What you get	What it costs	Where it stops	Choose it instead when
An agency sprint	A marketing engine built and switched on for a product that already exists.	$9,500 for six weeks, fixed price. Their own condition: “You have a product and need your marketing live in market.” MarketingSprint, Growth Sprint	It starts after the product exists. Nobody tells you whether to build it.	You have a product, customers who pay, and you need volume, not a verdict.
A go-to-market package	A positioning document, a messaging playbook, website copy, blog and LinkedIn posts. Two weeks.	$15,000 flat. Their page prices the alternatives too: a traditional strategy at “$20K+”, a fractional CMO at “$8K/month”. Column, GTM Sprint for Founders	Documents and content. No buyer sees an ad, so no buyer answers.	You have revenue and a sales team who need the words, not the proof.
A fractional CMO	A marketing leader a few days a month, on a retainer.	At idea stage “$2,000 – $5,000 + equity” a month, and the ranges “assume monthly retainer engagements of 6+ months”. RankedCMO pricing guide	A role, not a result. Six months minimum, and at idea stage they want a piece of the company.	After the sprint says yes, when someone has to run marketing for the next year.
An incubator	A twelve-week curriculum, a cohort, a mentor network, a demo day.	Founder Institute: “$499 USD by Oct 06, 2026 ($699 USD after Oct 06, 2026)” plus “2.5%” of the company, at “an average of 20 hours per week”. Founder Institute, Core program	You do the work, twenty hours a week, and the programme ends in a pitch, not in a paying customer.	You have time and no money, and you want the network more than the answer.
Do it yourself	Software for a reservation page and a subscriber list, plus your own ads and your own evenings.	“Starter: $279” a month, and a free tier with limited functionality. Prelaunch, pricing	Nobody reads the numbers with you, and nobody tells you when to stop.	You have the time, a few hundred euros for ads, and you have launched something before.
Anatomy of a Launch	One person, eight weeks, your idea in front of real buyers, a verdict, the first offer, the launch.	€10,000, fixed, in three parts. No equity. Plus €2,000 to €2,500 of ads, paid by you to Meta.	At the verdict and the launch. Scaling what works is the next chapter, not this one.	You have the build money, and you want to know who pays before you spend it.

An agency sprint

What you get: A marketing engine built and switched on for a product that already exists.
What it costs: $9,500 for six weeks, fixed price. Their own condition: “You have a product and need your marketing live in market.” MarketingSprint, Growth Sprint
Where it stops: It starts after the product exists. Nobody tells you whether to build it.
Choose it instead when: You have a product, customers who pay, and you need volume, not a verdict.

A go-to-market package

What you get: A positioning document, a messaging playbook, website copy, blog and LinkedIn posts. Two weeks.
What it costs: $15,000 flat. Their page prices the alternatives too: a traditional strategy at “$20K+”, a fractional CMO at “$8K/month”. Column, GTM Sprint for Founders
Where it stops: Documents and content. No buyer sees an ad, so no buyer answers.
Choose it instead when: You have revenue and a sales team who need the words, not the proof.

A fractional CMO

What you get: A marketing leader a few days a month, on a retainer.
What it costs: At idea stage “$2,000 – $5,000 + equity” a month, and the ranges “assume monthly retainer engagements of 6+ months”. RankedCMO pricing guide
Where it stops: A role, not a result. Six months minimum, and at idea stage they want a piece of the company.
Choose it instead when: After the sprint says yes, when someone has to run marketing for the next year.

An incubator

What you get: A twelve-week curriculum, a cohort, a mentor network, a demo day.
What it costs: Founder Institute: “$499 USD by Oct 06, 2026 ($699 USD after Oct 06, 2026)” plus “2.5%” of the company, at “an average of 20 hours per week”. Founder Institute, Core program
Where it stops: You do the work, twenty hours a week, and the programme ends in a pitch, not in a paying customer.
Choose it instead when: You have time and no money, and you want the network more than the answer.

Do it yourself

What you get: Software for a reservation page and a subscriber list, plus your own ads and your own evenings.
What it costs: “Starter: $279” a month, and a free tier with limited functionality. Prelaunch, pricing
Where it stops: Nobody reads the numbers with you, and nobody tells you when to stop.
Choose it instead when: You have the time, a few hundred euros for ads, and you have launched something before.

Anatomy of a Launch

What you get: One person, eight weeks, your idea in front of real buyers, a verdict, the first offer, the launch.
What it costs: €10,000, fixed, in three parts. No equity. Plus €2,000 to €2,500 of ads, paid by you to Meta.
Where it stops: At the verdict and the launch. Scaling what works is the next chapter, not this one.
Choose it when: You have the build money, and you want to know who pays before you spend it.

THE EIGHT WEEKS

1
The audit, and the first landing page live.
2
One page per audience, wired and measuring.
3
Ads on. The market starts answering.
4
The first offer, on paper.
5
The verdict: which audience pays, and at what cost.
6
The offer gets a home people can buy from.
7
Launch emails, sign-up and payment, tested end to end.
8
Launch, and the handover. Everything built and learned, yours.

Every week has a deliverable, a working call, and me on WhatsApp between the calls. I draft, you say yes, no or change. Something ships every week, and the launch date does not move.

Your version, with dates, comes as a four-page plan after the first call, before you pay anything.

MY OWN LAUNCHES

The funnel I run for you is the one I run for myself. These are my numbers, not a benchmark I read somewhere.

121

leads in the first 36 days of ads for BusinessPulse, my own launch in 2026, at about $2 each.

5 days

from the BusinessPulse idea on a Sunday to a platform and a licensing proposal on Friday.

113 : 15

short assessments to deep ones in the first two months of that funnel. One deep for every eight light.

€3,000

what my first company started with in 2008. It lost money every year, and I learned what a wrong idea costs.

600+

B2B engagements at BizzBee Solutions since 2015, most of them the same job: a new service in front of a new market.

companies I have invested in since 2024. I read your plan the way I read theirs.

The rooms

infoDev, the World Bank
University of Sheffield
ICMCI
YES Incubator
Startup Macedonia
StartUp Club Skopje

Testimonial slot 1

Two lines from a founder, with name and company. Waiting on the names.

Testimonial slot 2

Two lines from a founder, with name and company. Waiting on the names.

The sprint

€10,000

Eight weeks. Carried by me.

APPLY

Paid in three. A third at the start, a third at the end of month one, a third at the end of month two.
Two at a time. I take two founders on this in parallel, never more. If both seats are taken, you wait or start with a coaching hour.
No equity. You keep 100 percent of your company.
The plan before the payment. After the first call I draft your eight weeks, with dates, and send them. You pay nothing before you have read them.
Yours to pay on top. The ads, €2,000 to €2,500 across the sprint, to Meta. The tools we rent, about €100 a month.

THREE QUESTIONS, THEN A CALL

The first thing I ask on the call: have you started charging, or are you still building?

Answer the three questions, we talk for half an hour, and if it fits I send you your eight weeks with dates. Then you decide.

Frequently Asked Questions

What exactly do I get for €10,000?+

Eight weeks carried by me: the plan, the landing pages, the ads running, the email sequence, the offer, the launch and a documented handover. Each week has a deliverable, a working call, and me on WhatsApp between the calls. The ad budget and the tools you keep after the sprint are yours to pay.

Do I need a product already?+

No. You need an idea, a promise you can put in front of people, and the will to do that before the product feels finished. If a team is building it, the sprint runs alongside them and tells them what to build first.

Who does the work?+

I do. One focused day a week on your launch, plus the call and the messages in between. Pages, ads, emails, dashboard, the offer. I draft, you decide. Where a tool is cheaper than building, we rent the tool.

What is not included?+

The ad budget, about €2,000 to €2,500 across the sprint, paid by you to Meta; below €1,500 the verdict is not readable. The tools we rent, usually around €100 a month. And your developers, if you have them.

How is it paid?+

In three parts: a third when we start, a third at the end of month one, a third at the end of month two. Invoiced by me, paid by bank transfer, Stripe or PayPal. No weekly invoices.

Can I pay in equity instead?+

For the right fit, yes. Two of my portfolio companies pay me in equity for my time. Ask on the call.